Bringing Cultural Awareness to Breastfeeding Support

New parents asking for breastfeeding help need lactation consultants to take every question seriously. For example, in some cultures, it's considered bad practice for people to breastfeed when they're sad, says Pacify provider and IBCLC Orieta Ender.

In reality, breastfeeding can release mood-boosting hormones, Orieta says. But it's important not to dismiss cultural concerns. Addressing cultural beliefs with respect can go a long way towards helping people breastfeed and ultimately improving their health and the health of their babies.

This National Breastfeeding Month in our Breastfeeding Leadership Series, Pacify is spotlighting providers such as Orieta, who support families on their infant feeding journeys every day.  In the following video, Chief Clinical Officer Melanie Silverman and Orieta discuss culturally-appropriate lactation support, the relationship between breastfeeding and sustainability and how Pacify can help new parents after they leave the hospital. 


On August 6, 2011, the USBC officially declared that August is National Breastfeeding Month. Read the Proclamation.

This year's theme is Every Step of the Way:

"We envision a world in which every family is supported at every step along the infant feeding journey, with warm and coordinated hand-offs and transitions so that the needs of lactating families and those who support them are anticipated and met, every step of the way."

Learn more at U.S. Breastfeeding Committee.


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