There’s An App for That!

The Evolution of Breastfeeding Support and Implications for Public Health

Families download the Pacify app together at a Baby Cafe in Mississippi.

During National Public Health Week 2019, the American Public Health Association (APHA) hosted a special webinar celebrating the use of technology to advance public health.

Pacify’s Director of Public Health Programs, Laura Holland Stokes, joined Dr. Este Geraghty, MD, MPH/CPH, GISP for an exciting discussion about the potential for mobile technology to promote and protect public health.

Laura’s presentation, “There’s an App for That,” provided an overview of the Mississippi WIC Pacify Program, which launched statewide in June 2016.

Mississippi’s unique telelactation program allows any women who participates in the state’s WIC Program to video chat with an International Board Certified Lactation Consultant through the Pacify app.

Mississippi WIC staff promote Pacify to their participants in the Northern Region Annex.
From left to right: Jacqueline L., Shavonda Q., Christine P. and Tawanda L.

The results of this program are promising:

  • On average, women rated their experience with Pacify 4.8/5 stars
  • The average wait time for a lactation consultant was only 22 seconds
  • 63% of Pacify consultations happened outside of normal business hours

An independent evaluation of the program also found that participants who enrolled in the Pacify program were significantly more likely to exclusively breastfeed during the first 6 months postpartum.

CLICK HERE to read the full case study on this program, or view the presentation slides below.

CLICK HERE to view or download full-resolution presentation.

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